Sportsbook API Integration

The Odds88 sportsbook platform functions as a “next-gen toolkit,” allowing operators to build customizable betting experiences. Every partner has unique needs and preferences, and Odds88 develops products tailored to each operator’s specific requirements. Rather than accepting one-size-fits-all sportsbook implementations, customize features, interfaces, and functionality to match your brand positioning and target demographics.

Odds88 focuses on building around player experience with localized market content and niche sports coverage. Wherever operators decide to grow, Odds88 provides relevant betting opportunities on events players find fun, attractive, and passionate about. Your sportsbook differentiates from competitors rather than delivering identical experiences.

The TradeArt solution (now Odds88) aggregates and automates odds data streams from various providers, allowing operators to select ideal feeds for each event. With the aggregated odds platform, Odds88 can switch between different feeds and providers to minimize downtime to almost zero, maintaining 99.8% uptime. This redundancy protects operators from provider outages that would halt betting on affected markets.

The multi-provider approach delivers competitive odds across sports and leagues. Through automated odds aggregation, operators consistently offer attractive prices without incurring manual trading overhead, creating market-specific offerings that provide odds for popular sports and events through managed trading services.

Odds88 has been building out sportsbook capabilities, including bet builders, cash-out with risk management, and custom event creation. These advanced features allow operators to provide sophisticated betting experiences that rival those of established sportsbooks. Bet builders let players create customized same-game parlays. Cash-out functionality gives players control over active bets. Custom event creation supports niche markets and promotional opportunities.

Automation and AI drive risk management, detecting any anomalies without overburdening resources. The platform measures the theoretical value of every bet placed for customer profiling and risk assessment. Sophisticated risk management protects operators while maintaining player-friendly betting limits.

Odds88 (formerly TradeArt) can be easily integrated via a single API or iFrame and requires no extra effort through the Hub88 platform. Operators already integrated with Hub88 for casino content activate sportsbook functionality through existing connections. New operators integrate once and gain immediate access to both casino and sportsbook capabilities.

The unified API simplifies technical architecture compared to managing separate casino and sportsbook integrations. Development teams use existing Hub88 knowledge rather than learning entirely new systems. This integration efficiency substantially accelerates sportsbook deployment timelines.

Through an intuitive back office, operators can control and manage risk down to the customer level. The back office extends HubConnect’s casino management capabilities to sportsbook operations, providing unified visibility across your entire gaming platform. Track sportsbook performance alongside casino metrics, manage player accounts consistently across product verticals, and process payments through the same HubWallet infrastructure.

Hub88’s sportsbook offering provides access to a vast portfolio of options, including daily fantasy sports and horse and greyhound racing. HubMarket includes access to sports feeds covering top events through TradeArt (now Odds88). With such comprehensive coverage, operators can cater to both mainstream and niche betting preferences without needing to assemble multiple specialized providers.