ParlayBay, the provider of innovative sports betting titles, has established a content-integration agreement with platform provider Hub88.
As part of the agreement, ParlayBay will incorporate its entire games portfolio onto Hub88’s agile and quick platform, giving the provider an increased reach thanks to Hub88’s vast network of partners.
Hub88 will gain access to ParlayBay’s pioneering STREAK, BOSS, GEKKO, CUT, GREYHOUND and RUSH titles, giving more players a game-changing sports betting experience, with a smooth and eye-catching UI/UX-focused design that focuses purely on the user.
PARLAYPOWERS, a unique set of promotion tools for player acquisition and retention, will also be provided in early 2023, including feature freebets, earlybird bonuses, cash drops and much more.
ParlayBay offers rapid gameplay and harmonises lightning-fast delivery with a host of entertaining features that guarantee an increase in engagement, including a proprietary odds engine, multi-betting functionality and real-time game stats.
The provider’s advanced product offering introduces a new iGaming vertical that welcomes all levels of bettors, with a casino-inspired and social gaming experience that invites a wide demographic of players.
Combining the hottest and most successful developments in in-game micro betting and accumulators wrapped in sticky metagames frameworks, ParlayBay’s entry into the market is aimed to disrupt and revolutionise the industry.
Patrick Nordwall, CEO at ParlayBay, said: “We’re delighted to have reached this partnership with Hub88, a company that shares our vision for innovating in iGaming.
“Hub88 is one of the most recognised aggregators in the market and has a sublime and efficient platform that perfectly complements our fast-paced titles.”
Jose Micallef, Managing Director at Hub88, added: “We’re always on the lookout for exciting additions to our platform and with ParlayBay’s unique approach to sports betting, we’re confident we’ve made the right choice.
“They offer an experience that guarantees an increase in player engagement, which is something that will please our operators in their respective markets.”
Swedish game developer Gaming Corps has partnered with aggregator and API framework provider Hub88. Gaming Corps’ full iGaming portfolio will be distributed via Hub88’s lightweight integration platform to its affiliated operators globally.
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