Hub88 is set to transform its offering in 2024, increasing the focus on its growing ecosystem of solutions and Marketplace partners.  

The new direction solidifies Hub88’s commitment to offering more than iGaming content by becoming an all-encompassing provider. As a Yolo Group company, Hub88 can also open doors for other complimentary services within the industry.

Among other things, Hub88 will enhance its industry leading payment solution HubWallet and expand its Marketplace which brings together dozens of premium suppliers with a proven track record of helping gaming companies on their way to success.

This ecosystem includes financial services provider One.io, and unparalleled sports feed and odds trading through TradeArt, as well as suppliers that can offer link building, traffic growth, marketing and engagement tools and content automation.

Additional features will be launched across the platform to spearhead the charge into 2024, such as an intuitively built and endlessly customisable client area, automation for contract agreements and updates, and automated onboarding.

Furthermore, the supplier will continue to grow its impressive slots library with the platform hosting thousands of games from hundreds of the industry’s most sought after developers, with a powerful back office offering.

Expanded geographical reach will also be a priority in 2024 with a particular focus on LatAm where the supplier has ambitions of becoming the go-to provider in the region. Hub88 can offer a gateway into the exciting territory where its content is resonating well with local players, including casino titles from proprietary provider Bombay Live, the first supplier to be granted a licence to offer its live casino portfolio in the Province of Buenos Aires, with a dedicated studio in the region.

With increased investment to further grow the business, Hub88 is also introducing a new brand identity as part of its mission to firmly establish itself as a leading platform provider to the global online gambling industry.

To showcase its new trajectory, the company will exhibit at ICE London under the Hub88 brand for the first time, welcoming visitors to Stand N8-220. 

Ollie Castleman, Head of Hub88, said: “Hub88 is already a well-established brand in the sector but as we enter 2024, it’s imperative that we revamp our offering and solidify our identity as a leading full-service provider, cemented by an increased focus on areas outside of casino content and a new logo.

“With more room to expand and deliver industry leading products that enables our partners to grow, Hub 2.0 is connecting businesses to a world of limitless content where the possibilities are endless.”