Hub88 has expanded its partnership with live content studio 155.io to add the provider’s new live duck racing title Ducks.io to its extensive portfolio of trailblazing games.
Following a successful rebrand, the maker of Marbles.io live marble racing has received a second selected Hub88 as an aggregation partner for Ducks.io, its 24/7 real-world ‘quackathon’ game, which will be offered via a single API integration to the aggregator’s global operator network.
The ducks release is live streamed from 155.io’s 10,000 sq ft studio. Eight brightly coloured racing ducks take on a real 30-metre lazy river, navigating unpredictable rapids, wind turbines, rocks, crocodiles and powerful water jets to reach the finish.
With an easy-to-understand interface and simple game mechanics, Ducks.io is recognisable and highly engaging for players. Races start every few minutes around the clock and feature live streaming from commentators and influencers to inject a social element to each session.
The deal builds on Hub88’s successful launch of 155.io’s previous releases and demonstrates the aggregator’s commitment to delivering games that help its operator partners truly stand out.
Ollie Castleman, Managing Director at Hub88, said: “Our partnership with 155.io reinforces our mission to deliver truly original and standout content to our partners. Ducks.io unlike any other release, it is a bold and clever twist on a familiar concept that is recognised globally.
“We are delighted to add the title to our portfolio, with its simple yet quirky concept expected to match, if not exceed, the success of 155.io’s previous releases.”
Sam Jones, Founder and CEO at 155.io, said: “Ducks.io was developed in response to the popularity of plastic ducks all over the world and taps into the playfulness and nostalgia of duck racing. We are delighted to see how well the game is received and continue to push the limits of creativity with our ideas.
“By teaming up with Hub88, we have the perfect partner to elevate the game globally. After the success of Marbles and our recent studio rebrand, we are proud to up the live racing stakes.”
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