Hub88 elevates player engagement and loyalty capabilities through new partnership with LuckyDraw to integrate prize draw monetisation and gamification platform with operator network

Hub88 has partnered with LuckyDraw, a provider of an innovative prize draw player engagement and retention gamification platform that leverages proven reward psychology to improve player loyalty and increase lifetime value.

The collaboration enables Hub88’s extensive operator network to integrate LuckyDraw’s technology with their existing offerings to feature highly customisable and engaging prize draws, including raffles, scratch cards and instant win games. The integration with LuckyDraw offers Hub88 an entirely new channel to drive increased player engagement and retention.

Launched in early 2026, LuckyDraw’s platform is designed to seamlessly integrate into existing operator environments, ensuring a fully branded, native experience. By enabling operators to host interactive raffles and instant win games, the provider can offer an enhanced customer experience that drives higher brand loyalty.

The integration of LuckyDraw’s dynamic gamification tools, which comes at a time when prize draws continue to grow in popularity with players, represents a unique opportunity for Hub88’s operators to diversify their engagement and retention strategy, while optimising bonusing and players’ monetization.

This partnership enhances Hub88’s top-rated offering, aligning with the aggregator’s commitment to providing innovative, quality solutions that drive quantifiable results and improved returns.

Ollie Castleman, Managing Director of Hub88, said: “Over the past year, we’ve heavily invested in jackpots, bonusing and loyalty solutions across our platform.

“LuckyDraw’s fully branded raffles, instant wins and scratch games are a valuable addition to this, helping operators engage their players in new and compelling ways, all while increasing lifetime value and strengthening brand loyalty.”

Yaniv Spielberg, CEO and co-founder at LuckyDraw, said: “With our many years of experience as online gaming operators, we have a deep understanding of how to enhance the player experience to generate higher engagement and loyalty for operators. We have leveraged this expertise to develop a new prize draw gamification platform that is flexible and easy-to-implement to address the large appetite from players for raffles and prize draws, to drive improved performance and returns for operators.

“As a leading online gaming aggregator, we are excited to partner with Hub88 to bring our prize draw experiences to wider audiences while helping their operators offer something truly unique in the industry that increases engagement, retention, acquisition, brand loyalty and lifetime value.”