Hub88 launches My Products to streamline operator content portfolio management

Hub88 has launched My Products, a new feature within its HubConnect Operator Zone, designed to transform how casino operators configure and activate their content portfolios.

My Products gives operators greater control of their go-live timeline, with a single centralised dashboard. Without leaving HubConnect, they can view their full product catalogue, track enablement status, configure preferences and bulk-enable games.

To launch new titles, partners can select one or more products at a time, choose their preferred RTP and exposure settings, assign them to their desired brands or environments, and submit a single request. Requests are automatically routed to technical teams with all required details, removing the need for manual follow-up.

Bulk activation enables brands to launch multiple products at once, while an advanced filtering function provides a clear view across brands and markets. The interface also highlights contracted but inactive content, helping operators to quickly identify portfolio gaps.

The launch of My Products reflects Hub88’s continued focus on building tools that provide partners with greater control, improve ease of use and enhance their ‘one-stop-shop’ approach.

Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.

“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”